Meta Social Media Marketing Professional Certificate – Launch your career in social media marketing. Build job-ready skills and credentials to go from beginner to job-ready in about 5 months. No degree or prior experience is required.
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How To Apply For Meta Social Media Marketing Professional Certificate
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Registration Link of Meta Social Media Marketing Professional Certificate
Course Level: Beginner
Earn a Certificate upon completion
About this Course
Introduction to Social Media Marketing
This course lays the foundation for social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Social Media Management
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence.
Fundamentals of Social Media Advertising
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads.
Advertising with Meta
This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals.
Measure and Optimize Social Media Marketing Campaigns
This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing.
Meta Social Media Marketing Capstone
In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign.
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