Key Performance Indicators

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Why Email Response Time Is The Best Customer Service KPI

In this article, we’ll explore why email response time should be your next customer service KPI, and how to improve it across departments to drive better outcomes. Why Email Response Time Matters Email is a vital communication tool used by almost every department, including sales, marketing, and customer service. Despite this, many businesses overlook the […]

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What is Churn Rate

What is Churn Rate and How to Calculate It

In today’s competitive market, keeping customers happy is critical for any business. But sometimes, despite best efforts, customers decide to leave. This phenomenon, known as “churn,” can significantly impact growth and revenue if not carefully managed. This article will break down what churn rate is, why it’s important, and how you can calculate and address

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