Key Performance Indicators

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Why Email Response Time Is The Best Customer Service KPI

In this article, we’ll explore why email response time should be your next customer service KPI, and how to improve it across departments to drive better outcomes. Why Email Response Time Matters Email is a vital communication tool used by almost every department, including sales, marketing, and customer service. Despite this, many businesses overlook the […]

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Revenue, Monthly Recurring Revenue, Annual Recurring Revenue, Gross Revenue, Net Revenue, SaaS

What is Revenue, MRR, and ARR?

Understanding revenue and its metrics is essential for any business, especially if you’re navigating the world of SaaS (Software as a Service). If you’ve ever thought about how companies track their income, what it means for your business’s financial health, or how to make sense of monthly and yearly income projections, you’re in the right

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